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The Elements of Choice : Why the Way We Decide Matters Subclass_Motorcycles the Secret Footballer will guideEvery time we make a choice, our minds go through an elaborate process most of us never even notice. Were influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision making and enable better choices in any situation? The answer lies in more conscious and intentional decision design. Going well beyond the familiar concepts of